As a family-run independent opticians, we knew that when we first opened our doors in 2015 in Plymouth city centre, we would face steep competition against the big multiple chains.
However, our 45 minute long eye examination and customer care that is second to none has made us a preferred choice among patients who value their eye health and like fashionable, trendy glasses.
We have been voted 4 years in a row as the Best Optician in Plymouth by threebestrated.co.uk and were also a finalist in the Herald Business Awards in 2016 for Best Start Up company. With the loyalty and support of our patients, we have been able to thrive and open a second practice in Plymstock Broadway in February 2020.
Our promise to you: to give you the same personal service that independent opticians are known for, but with very competitive prices, so that you don't lose out. At Iconic Opticians we call this a win-win situation!
We are here to help
✓Thorough eye examination
Standard 45 minute examinations including photo of the retina (fundus) at no additional cost.
✓No nonsense prices
Whether you choose a £50 or £500 frame, our prices include FREE standard lenses, multi anti-reflective and scratch resistant coatings, tints (if required).
✓Price beat promise
To make sure you get the best deal, we match all our designer frames with high street opticians' prices and beat them by £10 as a thank you for choosing us.
✓Half hour turnaround time
Our brilliant in-store lab holds over 1000 prescriptions and can mend or make a new pair of spectacles in half an hour.
We are proud to say that we are the only independent opticians in Plymouth city centre to exclusively stock luxury designer brands such as
Tom Ford, Yves Saint Laurent, Silhouette, Versace and Coco Song!
Whether you've been wearing contact lenses for years or are thinking of trying them for the first time, we are here to advise you of the best options.
We stock a large of varieties of contact lenses, which are suitable for daily wear as well as occasional wear. We also have a large variety of eyedrops, eyelid wipes, contact lens cases and solutions in store.
Book your contact lens assessment now through our Contact Us form or by giving us a call on 01752 415490.
Our standard 45 minutes appointments allow a thorough eye examination, including a photo of the retina (fundus picture) at no additional cost.
Our highly experienced optometrist is known for being very patient and understanding when it comes to explaining the procedures of the eye examination.
As NHS registered opticians, we strongly advise you to have an eye test at least once every two years.
We provide free eye test under the NHS for children under 16 and patients over the age of 60.
Book your eye test online through the link below or by giving us a call on 01752 415490 (Plymouth) or 01752 404544 (Plymstock).
If your previous eye test was done by another optician, we kindly request you to bring in a copy of your prescription if possible.
For information on NHS free eye tests and optical vouchers, please click here.
Book an eye test with us online!
It is easy to book an appointment online in a few quick and easy steps. Click the buttons below to choose the location.
Our Corporate Eye Care (CEC) scheme is designed to suit both companies and employees, and can be tailored according to specific business needs.
As well as helping employers make sense of Display Screen Equipment (DSE) Regulations and their employees' entitlement to sight tests, our CEC scheme allows employers to meet their duty of care at a minimum cost whilst providing excellent eye care benefits to their employees.
A clearly communicated and cost effective eye care service for Star employers with Star employees!
For more information on our Star CEC scheme, or to choose us as your optician of choice, please get in touch on 01752 415490 or through our Contact Us form.
73 Cornwall Street, Plymouth PL1 1NS
Unit 2B, The Broadway, Plymstock PL9 7AW
Monday: 9:00 - 17:30
Tuesday: 9:00 - 17:30
Wednesday: 9:00 - 17:30
Thursday: 9:00 - 17:30
Friday: 9:00 - 17:30
Saturday: 9:00 - 17:30
Sunday: by appointment only
"Expert examination and so much better service than the big chains. With designer frames from Ralph Lauren, Tom Ford, Diesel and many more, competitive prices and a huge range of styles, Iconic Opticians are the place to visit. Brilliant service and ask about their corporate eyewear scheme. Highly Recommended."
Steve Whiteway - Plymouth City Centre Ambassador
"I love the selection of designer frames available to choose from..."
"A personalised and professional service."
"Great service, cheap brands, will be returning here in the future for sure."
"Great customer service and friendly staff. Very knowledgeable and helpful opticians."
"We are extremely pleased with the varifocals we both purchased from Iconic Opticians, and consider the whole experience a great success, from the issuing of the correct prescriptions to the dispensing of the lenses, all was done with speed, patience and professionalism in a warm and pleasant atmosphere with friendly and helpful staff. We would highly recommend you to anyone, especially to those who have had difficulty in acquiring the correct spectacles for their particular needs." Harry & Shirley M.
"Amazing range of very cool glasses. Run by one very nice hardworking man. Support the independents you might get a more than you would think compared to the big brands. Looking forward to getting my Ray Bans."
"Superb selection of glasses. Even my 11 yr old has chosen a favourite pair for herself!!! Will be spreading the word to friends and family."
"Great insight tests into your eye tests."
"Absolutely and without a shadow of a doubt the best Opticians in Plymouth. Way cool selection of the best new designer frames with personal and honest help. I now own a pair of Ray Bans that are not commonly worn so I feel pretty exclusive. I had my NHS eye test here and everything was explained to me in a friendly and professional manner.... unlike the big name High St Opticians.Do your eyes and appearance a favour and take a look." David S.
"Quite frankly, this shop gives a suppiriour service and sells a supiriour product. The level of consideration given is above any service I have recieved from opticians in Plymouth. "
"What a brilliant little opticians. Tried all of the big well known opticians for our 'knows what he likes' teen and we had no luck at all finding a nice pair anywhere that fitted him. Within 5 minutes in your store he found just what he wanted with a bit of help and advice from you all! He looks awesome in his new Ray Bans and he is well happy!! Thank you all. 10/10 for style and service."
"Wow - just collected my pair of Polo Ralph Lauren spectacles this morning and now have HD vision for my eyes - so wonderful to see clearly again! More importantly, the advice, guidance and service I have received from Dinesh has been really excellent. Also thrilled he was able to ensure I have my new glasses ready for tomorrow."
"I can highly recommend Iconic Opticians. They have great stock of latest frames. Very relaxed and friendly environment to browse, no pushy sales. Dinesh is very knowledgeable and has given me some great advice.
Fast and quality service."
"Let me just say that Dinesh and his team are so amazing! I'm on vacation and the last thing you want is for your glasses to break but sadly that is what happened, so I did a search for places in the area and Iconic Opticians came up. My (new) glasses were done within a few hours and everything was perfect. Top quality service, amazing staff."
"Quite simply, the best opticians I have ever been to. Excellent service, you don't feel like you are just another number as in the usual chains of shops."
"Cannot praise you enough! Wonderful, expert, friendly service (even though you were closed!), great range of glasses and a knowledge of what suits to help us choose. If you live in or near Plymouth GO HERE!! So much better than high street chain stores."
"Finest quality service, Fantastic team, Reasonably priced, Great selection of branded glasses, and Brilliant with kids. We had the best experience there today."
"Really impressed! Welcoming, positive help with choosing frames to suit me. Over the years I've worn every style there is and was just plain bored and uninspired and prepared to make a compromise, again. No way was I going to get away with that here.....A super, varied selection of frames available, traditional, modern, trendy and quirky and Dinesh is expert at choosing those to suit in each category. Not at all limiting, I'm going to enjoy wearing glasses again. Well within budget, more than competitive prices." Sarah P.